Nextiles Website
Nextiles pioneers smart textiles, blending advanced fabrics with cutting-edge technology to capture real-time athletic data. They transform everyday apparel into powerful tools, providing athletes and coaches with precise insights for smarter training, injury prevention, and peak performance.
Role
Lead Designer
Timeline
4 Months
Tools
WIX Studio, Powerpoint, Figma, Sketch Book
Discovery & Planning
Goals
Collaborated with the CEO and CBO to define objectives: create a more engaging platform, highlight hardware and software offerings, and improve site structure.
Site Audit
Analyzed the existing website to identify pain points and opportunities for improvement.
Content Strategy
Built a detailed storyline presentation to guide page content, layout, and overall flow.
Build & Responsive Testing
I chose Wix as the platform to allow for easy future updates and management. I then drafted an initial design outline in Figma, incorporating feedback from the team, and produced custom graphics, captured product photography, and sourced on-brand stock images to bring the site’s visual identity to life.
Final Deliverables
After testing each page for responsiveness, we ran internal trials to catch and resolve any bugs. Once everything was polished, I handed the site to the CEO to connect the domain and replace the old website. After launch, we saw an increase in product views and more inquiries from customers interested in purchasing.
When the company shifted from B2B to direct to consumer, I added a product page that allowed customers to purchase items directly and implemented Rollo with Wix to track inventory and streamline shipping. Using Wix Studio made it easy to manage everything from contacts to product purchases and blog creation, keeping the site efficient and user friendly.
Astoria, NY