Graphic Design
Nextiles Banner For NBA Strength & Conditioning Event
At the NBA Strength & Conditioning Coaches Association event, I designed a series of impactful banners to effectively showcase Nextiles innovative Fabric Force Plate. These visuals were crafted to clearly demonstrate its unique benefits, guiding consumers to understand why it's the optimal solution for their performance analysis needs.
Photography
I personally photographed the Fabric Force Plate in dynamic use, capturing its functionality and flexibility. The core concept revolved around visually demonstrating the product's ability to translate athletic movement into tangible, real-time data.
Layout & Storytelling
The banner series was crafted through compelling imagery and strategic moodboarding, ensuring each visual and textual element effectively conveyed the narrative. The first banner introduced the Force Plate's versatility with concise text and striking visuals. The central banner captured an athlete mid-jump, juxtaposed with data graphs to illustrate immediate feedback. The final banner showcased critical metrics on an iPad, reinforcing the product's real-time data and actionable insights.
Design & Production
This visual storytelling approach aimed to engage viewers and clearly communicate the product’s functionality and benefits. Once the visual edits were finalized in Photoshop, I meticulously assembled all three banners in Illustrator to ensure they were precisely print-ready and professionally formatted for the event.
Nextiles Whitepaper
When I first joined Nextiles, one of my key tasks was to create the company’s Whitepaper, which outlined what Nextiles does and how it operates. I collaborated closely with the CEO to understand his vision for the document, including the key points to highlight and the desired layout.
Photography & Concept
I worked independently to bring the vision to life, personally photographing the smart fabric to highlight its intricate details. The core concept focused on visually demonstrating the precise data the fabric could capture, translating complex technology into understandable graphics.
Layout & Storytelling
The overall layout and narrative flow were meticulously developed in InDesign, ensuring a professional and engaging presentation. The document was structured to clearly explain Nextiles' mission and operational mechanics, guiding the reader through our innovative solutions. Crucially, each page featured a harmonious blend of imagery and text, providing clear visual aids to enhance user understanding of the science behind our materials and technology.
Design & Production
Graphics were expertly crafted using Illustrator, with additional refinements made in Photoshop to enhance visual impact. I also collaborated with other designers to ensure I had all the necessary assets, culminating in a polished, visually engaging final document that fully aligned with the company’s objectives and was ready for publication.
Excel Gym Brand Project
For a design project, I was assigned the unique combination of a gym and an elephant, which sparked the concept of "Excel Gym." The idea was to create a gym with a tough, resilient exterior, much like an elephant's hide. This symbolizes our commitment to helping members build strength not just physically, but also mentally, empowering them to gain confidence and feel strong in every aspect of their lives.
Welcome to Excel Gym
Excel is an upscale gym offering a wide variety of fitness equipment and on-site trainers. Members can also join live home workouts with trainers for the same great experience. Our mission is to help people grow stronger, both physically and mentally.
Logo Concept
The logo is inspired by an elephant, symbolizing strength and resilience.
-
Form: Abstract elephant head with dumbbell-shaped ears
-
Details: Thicker strokes in the ears and head center highlight the dumbbell handle
-
Style: Minimalist hexagon lines for a clean, modern look
-
Typeface: Bold yet airy sans serif “EXCEL,” reflecting an upscale, contemporary vibe
Colors
Color Palette
-
Cool Gray-Blue: #A6BBC1
-
Deep Charcoal: #464949
Balanced tones create a sleek, modern feel for both digital and physical branding.
Astoria, NY