Digital Marketing
Email Marketing
I developed and executed email campaigns focused on app updates, new product launches, feature enhancements, upcoming events, and partnership announcements, ensuring consistent communication and engagement with the audience.
Email Campaigns for App Updates
When updates were made to the app, we sent email notifications to users detailing the new features and improvements. Each email included a clear description of the update, along with a supporting image that visually highlighted the changes. We also specified whether the update was intended for coaches or athletes, ensuring that every user quickly understood what was new and how it applied to their role. This approach kept our audience informed and engaged while reinforcing the app’s commitment to continuous improvement.
Nextiles Social
Dive into the strategy and execution behind the significant growth of the Nextiles social media presence. Discover how focused content creation and engagement propelled the account from 150 to over 1,000 followers.
Content creation was pivotal; I developed most visual assets to maintain an authentic aesthetic. Alongside meticulous hashtag research and engaging captions, all content was strategically aligned with our CBO's vision, accurately reflecting Nextiles' brand identity.
Crafting Visuals
My strategy extended beyond mere posting; I prioritized continuous optimization through strategic engagement and content boosting to expand our reach and maximize visibility. Utilizing Meta Business Suite, I managed scheduled posts and monitored daily metrics, employing a data-driven approach to ensure optimal performance and effective audience growth.
Strategic Engagement
When I took the reins of the Nextiles social media account, it started with a modest 150 followers. My mission was clear: to significantly expand its reach and engagement. Through a blend of strategic planning and creative execution, I successfully cultivated a thriving online community, growing the account to over 1,000 followers. This substantial growth was a testament to a comprehensive approach that revitalized the brand's digital footprint.
The Growth
NYC Coffee Instagram
This page started as my college capstone project, a case study exploring what really draws people to coffee shops: the vibe of the interior design or the quality of the coffee. It’s a deep dive into how atmosphere and flavor compete (or complement each other) in New York City’s coffee scene.
Key Research Questions
Who visits coffee shops more?
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Teens, adults, or elderly visitors?
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What role does gender play?
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Success Metric: Number of users who visit and engage with the Instagram page.
What attracts people more, the shop’s aesthetics or the coffee itself?
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Success Metric: Comparing likes on posts showcasing interior design versus posts highlighting the coffee.
When starting my Instagram page, I initially used the same set of 30 hashtags on every post published. Later, I began to change the hashtags for each post, researching specific ones to reach a wider audience, while still maintaining a total of 30 hashtags per post. For engagement, I dedicated at least an hour to interacting with followers and accounts in a similar niche, liking, commenting on, and following selected users whose content closely aligned with mine.
Methodology
I used Excel, Instagram Insights, and my notes to track my weekly follower growth. Excel was particularly helpful for monitoring the effectiveness of the hashtags I used, which I judged by the number of likes each post received.
Measurements Used
My hypothesis is that adult women would visit my page more often, a conclusion supported by data from Clement’s Global Instagram User Distribution by Gender 2020 (Statista, July 24, 2020).
Hypothesis
Results
Follower Growth
When I launched my Instagram account, I gained 33 followers in the first week and about 30 more each following week, tracking the steady growth in my Notes app every Tuesday.
Followers Age
Age Range – Women: About 39% of female viewers were between the ages of 25 and 34.
Age Range – Men: About 47% of male viewers were in the same 25–34 age range.
Coffee & Interior Photos
When comparing coffee photos to interior shots, the early posts showed that coffee pictures were initially more popular. However, between posts 9 and 13, interior photos began receiving more likes before the trend shifted back to coffee images. For consistency, coffee and interior photos were always posted within an hour of each other.
Conclusion
While initial data suggested coffee photos were more popular, a closer look at posts from the 9th to the 13th revealed interior photos briefly gained more engagement before coffee-related content once again took the lead. This fluctuating pattern, despite consistent hourly posting, highlights the complex nature of audience preferences. My project offered some success in identifying demographic insights for coffee content, but conclusively determining the optimal content type requires a more extended study. Factors such as posting time, user activity peaks, visual elements like color, and image composition likely influence engagement and warrant further investigation.
Astoria, NY