
UI/UX
Nextiles App


When tasked with revamping the new app by our CEO and CBO, I took on the role of lead designer, overseeing a team of two designers. Our primary goal was to create a seamless user experience, enabling users to effortlessly connect to our product, select an activity, and begin collecting session data.
We began by gathering insights from user feedback on workout experiences and other products, as well as leveraging our CEO’s input based on his own experiences. These insights informed the development of detailed flowcharts and early drafts in Figma. After multiple iterations, we finalized the design by the fourth month.
Through leading meetings and delegating tasks effectively, we ensured the project stayed on track. At the end of the fourth month, we delivered a comprehensive Figma file to the software development team. This file included wireframes, a style guide, and a fully interactive prototype, allowing developers to experience the app as end users would.


Company
Nextiles
Role
Lead Designer
Timeline
4 Months
Software
Figma
Nextiles Website

When discussing the website revamp with our CEO and CBO, the primary goal was to create a more engaging and informative platform that showcased the company’s products while providing a deeper dive into the hardware and software offerings. I began by analyzing the existing website and collaborating closely with our CBO to identify key areas to highlight on each page. Using this information, I developed a storyline presentation, ensuring it informed the structure and content of every page.
To simplify future updates and management, we selected Wix as our platform. Once the platform was decided, I created an initial design outline in Figma, gathering feedback after drafting. Over the course of the project, I created custom assets, took photos, and sourced stock images that aligned with Nextiles’ brand identity.
By the second month, the visual assets were completed, and by the third month, the focus shifted to ensuring the website was fully responsive across all screen sizes. In the fourth month, we conducted quality control checks and successfully deployed the new site. A few months later, we added a shopping page to streamline online orders, managing them through both Wix and Rollo to enhance efficiency.


Company
Nextiles
Role
Lead Designer
Timeline
4 Months
Software
WIX and FIgma